Monthly Archives: November 2012

Pricing: less of a luxury, more of a chocolate bar

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The most difficult step for allonymbooks in the process of independently publishing our novels has not been the writing, the editing, nor even going up to Kindle-reading strangers on the Tube and telling them about allonymbooks. It has been choosing the price at which to sell the novels.

Pricing of e-books is frequently in the news, from the lawsuit against Apple and leading publishers for colluding over prices, to the consequences of the RandomHouse/Penguin merger. There has been much speculation about what effect these factors might have on the market, and much continued grumbling among the readership about pricing of e-books in relation to their printed counterparts. As Waterstones are going to discover now they have engaged in the Kindle market, the business model is not only different, it has also been blown open by the wealth of independently published material now in circulation.

So here are some questions to consider. And probably precious few answers.

How much is too much?

An e-book is generally expected to cost less than its printed counterpart because it doesn’t require the physical resources of printing, distribution and retail handling, but the index of prices for print-published e-books has been broad and highly erratic. Some of that is caused by the pricing algorithms used by Amazon and Barnes and Noble, as articulately explained by Alex Marshall in a piece for Bloomberg. Some of that is also caused by print publishers themselves, who are clearly extremely uncertain about how much to discount the print price by. They can choose to fix the Amazon e-book price in a way that they cannot control the retailer print price, but it is frequently observed that Kindle versions of print-published books are often surprisingly expensive.

So what figure seems reasonable to pay? Let’s consider Hilary Mantel’s latest Booker Prize winning novel, Bringing Up the Bodies. On Amazon (UK) it is currently priced as follows: Print List Price £20.00; Kindle e-book price £9.99. The print list price is presumably based on the standard retail price of the hardback. £9.99 seems reasonable in relation to that, until you read on and discover that Amazon are selling the hardback for £8.86, and the paperback at a pre-order price of £6.89.  £9.99 for the e-book now looks very expensive, a price Continue reading →

Guardian Books: A step in the right direction

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Like many indie-publishing authors, allonymbooks was delighted to read Alison Flood’s blog last week in the Guardian newspaper, announcing that not only had she read her first self-published novel (Kerry Wilkinson’s first Jessica Daniel novel, Locked In), but that she was now looking for more. It is to her credit that she acknowledges some of her assumptions: that she was “expecting little”, that she expected the book had “only been through the filter of one person’s brain”, and that her instinct says that if a book is free, it probably isn’t much good. As readers of this blog will know, the issue of editing for content was discussed in a recent column, and it is a rather generalised preconception about the process of self-criticism that indie-publishing authors put themselves through.

Nonetheless, what cheers us is that the key points of Ms Flood’s blog were these. What is she going to read next from the indie-published realm? And how on earth is she to sift through the possibilities to settle on something that will be equally worth her time?

To begin with, her strategy is based on the Kindle free chart, which as she notes is a guide only to people reading the books, but not to their quality. But that too is of course a flawed assumption, as any reader of the Kindle self-publishing forums will know. The Amazon option to price your books for free from time to time is one that many authors employ simply to rocket their books up the chart and, as was noted two weeks ago on this blog, there is absolutely no evidence to suggest that a book that is downloaded is a book which is then read, Continue reading →

Reading instead of writing (2): on the bookshelf @allonymbooks

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Another round up from the bookshelves of allonymbooks. This week some new reads and an old favourite.

Firstly, on the Kindle two lovely books by Alice Hoffman, The Ice Queen (UK, and US where it is apparently not available on Kindle) and The Red Garden (UK and US).

Hoffman is well known for infusing her novels with a magical realist quality, indeed many reviewers describe her novels as modern fairy tales. But while both of these novels are not in some senses magical realist at all, they are suffused with that feeling magical realism and fairy tales share, of a subtly distorted view of a familiar world, as though through very old glass. What Hoffman does so well in both of these novels is to draw on elements from the natural world (lightning, animals, gardens) which in another context would have the reader question whether what she was writing was ‘true’, but in these novels one believes everything she says, Continue reading →

A paradox of independent publishing?

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Since our recent post about the decision by Waterstone’s to bring Kindles into their stores, allonymbooks has shed the writing pyjamas and dressed like a professional to hit the branches and find out what staff in-store have been told about the plans for promoting the Kindle and its content. Responses varied widely. In one large central London store the day before the launch, a staff member told me that managers were just that afternoon meeting to discuss fundamentals about the launch and store logistics for the product. He looked surprised and a bit baffled when asked what Waterstones might do to adapt their book review cards for direct-published Kindle books, and clearly the idea hadn’t occurred to him at all before it was mentioned. He nodded a lot, thought about it, took some allonymbooks promotional material and agreed to ask his managers about it.

Ten days later allonymbooks went to a much smaller London branch and tried again. The woman behind the counter was honest and direct. She explained that the chain is still fathoming out how it is going to put the Kindle dimension into practice via its website, and she thought that was going to be a huge job to accomplish before they could even begin to consider new ways to look at readership, or reading content. She was also friendly and interested and, having an e-reader herself, was curious about the writer’s experiences of e-publishing. But the net result was the same. Waterstone’s are not ready to capitalise on the situation they have created.

allonymbooks has also been covertly swooping through the forum-verse over the last few weeks, investigating how other ‘literary’ writers are reaching their audiences. A discussion on Amazon’s own KDP forums initiated by literaryladynyc entitled ‘Can self-published literary fiction ever be successful?’ gave promise of a fruitful discussion. But when our audiobook voiceover artist Kate Daubney posted suggesting literary novelists might join together to advance the cause of quality fiction on Kindle collectively, her suggestion was met with silence. The discussion meandered on regardless with concerns about how to measure quality, definitions of what constituted literary, whether there was an elitist aspect to literary fiction or its readership, and so on. But the Continue reading →