Tag Archives: Waterstones

Interview with Ben Galley, author and founder of Libiro

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This week, British indie author Ben Galley talks to allonymbooks novelist Evie Woolmore about his writing and his brand new e-book distribution website, Libiro.IMG_1824s

Ben, you’ve had a busy year, releasing two books and launching an e-book store among your galaxy of other activities. We’ll talk about Libiro in a minute, but I’m interested in how and why you settled your first published novels in epic fantasy, a very strong genre in indie publishing.

I think you’ve hit the nail on the head there. Fantasy in general is seeing a huge surge in popularity, and publishers are responding in kind. Both indies and traditionals are churning out great fantasy books like there’s no tomorrow, and the readers are inhaling them at an equal rate. It’s an exciting time, especially now that we can all chat to each other and share great reads so easily via Twitter and Facebook.

Another reason I chose to write and publish fantasy is that I’ve always loved it as a genre. Ever since I was a kid I’ve always had my nose buried in a book, drinking in mythology and the wildest dreams of Tolkien, CS Lewis, Gaiman, or of Robin Hobb. It is fantasy’s limitless nature, that I admire – how each author can spill their imagination onto a page, and experiment without worrying whether they’re thinking too far outside the box. That’s why I like it, and why I like writing it too. It’s gives you a wonderful sense of satisfaction, when you realise you can get away with writing about minotaurs, and goblins, or shadows and magic. The stuff we all pretend is real when we’re young.

Promo 2013 BannerSo what do you think indie publishing offers fantasy writers that perhaps traditional publishing doesn’t? As an author of magical realism myself, I like indie publishing because I don’t have an editor or a marketing team saying ‘I can’t pigeonhole that, it’s too original to be sellable.’ To what extent does that argument apply for fantasy genres?

I think pigeon-holing happens across all genres, and all publishers are somewhat guilty of it. It’s a natural thing to do, after all, when you’re funding a debut book with your own money – you want to make sure it sits nicely inside a genre, so that it sells, and sells well. If it’s a little too out there, and has even the slimmest chance of taking a commercial nosedive, then there’s a risk you might lose the money you’ve put it into it. But indies don’t have this problem! Our publishing costs are much, much lower than that of a publishing house. Also, thanks to the big reading boom, there are a lot more readers exploring the niches of popular fiction. Fantasy fans are doing this en masse. There’s just something about fantasy and sci-fi fans. They put the fan in fanatical. All this is great news for us indies – we can publish books that push the boundaries, and actually sell them too.

What have been the best and worst bits for you about indie publishing your own work?

 That’s a good question! There are so many good bits. Taking the reins with both hands gives you an enormous sense of accomplishment when progress is made. After all, it’s all down to you, and so you deserve to be pleased and proud when a great review comes in, or when a bit of fan mail pops into your inbox, or when you glimpse the last months’ sales figures.

One of my proudest moments will always be walking into a Waterstones, and spying my book sandwiched between the likes of Neil Gaiman and David Gemmell. And I didn’t even put it there! The store had taken a chance, based on its cover, and I later learnt they were selling very well. It’s at those moments that you can’t help but grin like a halfwit. You suddenly realise it’s all been worth the hard work.

There are down-sides, of course, as there are to most things. Self-publishing can be difficult at times, primarily because there are days when it feels like you’re not going anywhere, but trying everything. It can be hard when you’re faced with doing everything yourself, and in those times, all you have to do is remember what you’ve achieved already, and the pros of the self-publishing path. Keeping those at the forefront of your mind will always help.

Logo_f_LargeSo, given that you have had success in bookshops with printed versions of your books, what led you to set up Libiro? What are you offering the indie writer – and the reader – that other e-book distributors don’t?

What led me to set up Libiro was my own experience in the digital world. I’ve had success in both the print world and the eBook world, but each has their downsides for us indie authors. For instance, in the print world it can be difficult to get major bookstore chains to take your book. With eBooks, however, getting your book into a store isn’t difficult but standing out amongst the crowd can be, especially at vast stores like Amazon and Kobo. They’re great providers and very author-centric, but it can still be tricky. Another thing we indies face is the self-publishing stigma – the belief that just because a book is self-published it is automatically of a lower quality than a traditionally published book. These are the issues my co-founder Teague Fullick and I wanted to tackle.

By making Libiro exclusive to indies, we can help fellow authors stand out, as well as showcase their talents to the world. We also offer a great 80% royalty to all authors, regardless of price, genre, or book! For readers, Libiro offers an exciting store where you can find the newest and most exciting indie fiction. If readers have never tried an indie book before, then Libiro gives you the chance to do so!
Ben, thanks so much for taking a few minutes to talk to me. I wish you the very best with Libiro. allonymbooks author Flora Chase has already put her YA historical novel The Strattons on the site and it will be fun to see how it goes.
You can find out more about Ben Galley at his website.

Never judge a book… by a cover you can’t remember?

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What was the last book you read on your Kindle? And the one before that?

Now, without looking at either your Kindle or Amazon, what do you remember about the covers? Did you even look at the cover again once you’d downloaded it?

On a train the other day, two friends were overheard discussing what they had read during Christmas. One could not remember the title or the author of one particular novel, though they gave a very compelling description of it which made both the other friend and this eavesdropper want to read it.

“Are you sure you can’t remember what it’s called?” the friend asked. “Tell me what the cover looks like and then I can look on the tables at Waterstones.”

“Oh,” replied the reader. “I don’t think I even saw the cover. I downloaded it to my Kindle.”

Those advising indie authors in the blogosphere frequently stress the importance of ‘professionally designed’ covers in marketing a book, suggesting indie authors compare theirs with those of high-selling print-published books in their genre, and there are both awards for good covers in the online indie community. Yet while it is very common that as readers we use the way a book looks to assess its genre, content, style and potential for quality, the conversation above implies that while this Continue reading →

The Story So Far…

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The last few months since the first allonymbooks blog was published has been a period of slow but distinctive change in the arena of independently published books. British book chain Waterstones have embraced the technological shifts by stocking Kindles in their stores, though still show no sign of having the capacity to embrace the indie book market. A leading British newspaper, The Guardian, has begun to publish reviews of indie books, though some work is still to be done by them to define how they can most effectively explore that category of published material without getting ensnared in some preconceptions about the quality and content of the books they will be reviewing.

And allonymbooks has become part of an ever-expanding debate about quality, process, benefits, pricing and promotion of indie books, joining with other authors to challenge assumptions about how these books and their authors should be received and considered by the readership and the publishing marketplace.

So what have we learned?

All fur coat and no undergarments?

A non-publishing acquaintance said the other day they were in awe of how much wordage allonymbooks had generated in the process of publishing and promoting Evie Woolmore’s books. On the contrary, however, in terms of the unfettered stream of tweets and posts emitted by other authors, allonymbooks has been rather mute in comparison, Continue reading →

A paradox of independent publishing?

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Since our recent post about the decision by Waterstone’s to bring Kindles into their stores, allonymbooks has shed the writing pyjamas and dressed like a professional to hit the branches and find out what staff in-store have been told about the plans for promoting the Kindle and its content. Responses varied widely. In one large central London store the day before the launch, a staff member told me that managers were just that afternoon meeting to discuss fundamentals about the launch and store logistics for the product. He looked surprised and a bit baffled when asked what Waterstones might do to adapt their book review cards for direct-published Kindle books, and clearly the idea hadn’t occurred to him at all before it was mentioned. He nodded a lot, thought about it, took some allonymbooks promotional material and agreed to ask his managers about it.

Ten days later allonymbooks went to a much smaller London branch and tried again. The woman behind the counter was honest and direct. She explained that the chain is still fathoming out how it is going to put the Kindle dimension into practice via its website, and she thought that was going to be a huge job to accomplish before they could even begin to consider new ways to look at readership, or reading content. She was also friendly and interested and, having an e-reader herself, was curious about the writer’s experiences of e-publishing. But the net result was the same. Waterstone’s are not ready to capitalise on the situation they have created.

allonymbooks has also been covertly swooping through the forum-verse over the last few weeks, investigating how other ‘literary’ writers are reaching their audiences. A discussion on Amazon’s own KDP forums initiated by literaryladynyc entitled ‘Can self-published literary fiction ever be successful?’ gave promise of a fruitful discussion. But when our audiobook voiceover artist Kate Daubney posted suggesting literary novelists might join together to advance the cause of quality fiction on Kindle collectively, her suggestion was met with silence. The discussion meandered on regardless with concerns about how to measure quality, definitions of what constituted literary, whether there was an elitist aspect to literary fiction or its readership, and so on. But the Continue reading →

James Daunt, are you ready for the indie authors?

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The announcement by James Daunt, the Managing Director of the UK’s largest bookshop chain, Waterstone’s (sorry, but I am an apostrophe pedant), that he would be stocking Kindles in his stores from 25 October has already been met with outrage, confusion, acclaim and criticism by the reading, publishing and business communities. Mr Daunt’s decision may seem to sound a deathknell for the printed book – indeed, he is quoted as saying “Do we have an awful lot of books in our shops that don’t frankly sell?…Yes, and they actually shouldn’t be there. I do think the shops will have less books, but they will remain absolutely first and foremost physical bookshops.” – but this blog considers what options are open to Mr Daunt in embracing the world of independent publishers and their novels.

As the arrangement has thus far been described, one of the key additional services that Waterstones will provide is the ability for shop visitors to browse recommendations made by the shop’s staff, just as they do now, but on Kindles as well as in print. As Daunt puts it, “You are in a bookshop, you can pick up any of these books – you haven’t bought them yet – you can browse them. Until you leave the shop you don’t have to pay for them, and that same principle should apply to a physical device as well as a digital e-book.”

What isn’t clear is whether this browsing will be made available via the standard Kindle sampling technique as it stands on Amazon at the moment or whether, as many of us have done, you will be able to flick right through the book, possibly even to the end, engaging in a compact but complete browse-reading experience. Waterstone’s are doing what they can to enhance the experience of the shop as an environment in which to enjoy the experience of reading as well as shopping, by introducing more seats and the cafés, but what will they do to embrace, manage and promote the far greater sphere of published material available on Kindle as opposed to in print?

If Waterstone’s have made a truly open arrangement with Amazon in terms of allowing access to all their stock, then one strategy for independent publishers would seem to be to approach the Marketing Department at Waterstone’s, or indeed individual stores and store managers, just as publishing houses have done for years. There have been myths and tales long told of how much it Continue reading →