Earlier this week, over breakfast with a well-respected American sportswriter and journalist, allonymbooks met someone else who ‘writes fiction in their spare time’. This journalist has been chewing over ideas for a series of mystery novels based on his long and intriguing career in television and newspapers, and asked allonymbooks for their advice on entering the e-book market. A recent article in WiReD by Graeme McMillan sprang to mind, for its reminder that print publishers never stray far from what they know.

In his article, McMillan drew attention to the growing interest print publishers have in certain segments of the e-book market. Random House and HarperCollins have recently launched or announced e-book imprints focussing on very specific generic branding including scifi, mystery, romance and ‘adult’. RH’s VP Alison Dobson suggests that audiences who have made the move to e-readers want different things from their reading experience than those who read print copies, and that ‘difference’ centres around genre fiction in particular. Likewise her opposite number at HC, Liate Stehlik, agrees to some extent, claiming that people who read a lot of genre fiction were quick to pick up the e-book format because they are voracious readers, “reading for entertainment, reading multiple books in a month across multiple genres.” Continue reading →