Category Archives: books

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Pricing: less of a luxury, more of a chocolate bar

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The most difficult step for allonymbooks in the process of independently publishing our novels has not been the writing, the editing, nor even going up to Kindle-reading strangers on the Tube and telling them about allonymbooks. It has been choosing the price at which to sell the novels.

Pricing of e-books is frequently in the news, from the lawsuit against Apple and leading publishers for colluding over prices, to the consequences of the RandomHouse/Penguin merger. There has been much speculation about what effect these factors might have on the market, and much continued grumbling among the readership about pricing of e-books in relation to their printed counterparts. As Waterstones are going to discover now they have engaged in the Kindle market, the business model is not only different, it has also been blown open by the wealth of independently published material now in circulation.

So here are some questions to consider. And probably precious few answers.

How much is too much?

An e-book is generally expected to cost less than its printed counterpart because it doesn’t require the physical resources of printing, distribution and retail handling, but the index of prices for print-published e-books has been broad and highly erratic. Some of that is caused by the pricing algorithms used by Amazon and Barnes and Noble, as articulately explained by Alex Marshall in a piece for Bloomberg. Some of that is also caused by print publishers themselves, who are clearly extremely uncertain about how much to discount the print price by. They can choose to fix the Amazon e-book price in a way that they cannot control the retailer print price, but it is frequently observed that Kindle versions of print-published books are often surprisingly expensive.

So what figure seems reasonable to pay? Let’s consider Hilary Mantel’s latest Booker Prize winning novel, Bringing Up the Bodies. On Amazon (UK) it is currently priced as follows: Print List Price £20.00; Kindle e-book price £9.99. The print list price is presumably based on the standard retail price of the hardback. £9.99 seems reasonable in relation to that, until you read on and discover that Amazon are selling the hardback for £8.86, and the paperback at a pre-order price of £6.89.  £9.99 for the e-book now looks very expensive, a price Continue reading →

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Reading instead of writing (2): on the bookshelf @allonymbooks

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Another round up from the bookshelves of allonymbooks. This week some new reads and an old favourite.

Firstly, on the Kindle two lovely books by Alice Hoffman, The Ice Queen (UK, and US where it is apparently not available on Kindle) and The Red Garden (UK and US).

Hoffman is well known for infusing her novels with a magical realist quality, indeed many reviewers describe her novels as modern fairy tales. But while both of these novels are not in some senses magical realist at all, they are suffused with that feeling magical realism and fairy tales share, of a subtly distorted view of a familiar world, as though through very old glass. What Hoffman does so well in both of these novels is to draw on elements from the natural world (lightning, animals, gardens) which in another context would have the reader question whether what she was writing was ‘true’, but in these novels one believes everything she says, Continue reading →

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Is the (self-)Editor dead? Not here, she isn’t

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“As an aspiring novelist and current student of an MA in creative writing, I dream of working with an editor. Not just any old editor but one assigned to me by a publishing house. For me, this is the holy grail of writing. That’s why I’m against self-publishing a book. I feel it circumvents the real business of writing, which is editing. Any writer worth their salt knows that a book goes through several drafts before it’s fit to be read.” Tasha Smith’s blog ‘Is the Editor dead?’ in the Huffington Post

The quality of editing in contemporary fiction has reportedly been in decline for some years, and a New York Times article as long ago as 1998 bewailed the knock-on effects of the massive increasing commercial pressures on editorial staff in the major publishing houses. Not only were publishing house editors failing to find sufficient time to devote to the activity of scrutinising a manuscript for mistakes, inaccuracies and typographical errors, but they were also unable to devote the time to being what the NY Times described as the author’s “romantic ideal of an editor as a confessor and critic”. Increasingly, the article described, authors were proactively employing their own editors not only to help identify mistakes, but also to shape manuscripts to prevent rejection or cancellation. Now, there may be a confusion here between activities more traditionally associated with proof-reading (typos, poor grammar, accuracy) and more stylistic attention to flow, pacing, unnecessary elaboration and so on, but it is the notion of the editor as critic which stands out.

Two years ago, Salman Rushdie publicly criticised JK Rowling’s editors for not being more ruthless in the fashioning of her longer Harry Potter books, saying “editors let J.K. get away with too much because no one wants to challenge the ‘goose that lays the golden eggs….The long books started to have long passages that any editor would normally have the courage to cut'”. What is being suggested here? That Rowling’s books would somehow have been less commercially appealing had they been ruthlessly edited for length and her detailed descriptive style? That Rowling’s literal Continue reading →

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James Daunt, are you ready for the indie authors?

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The announcement by James Daunt, the Managing Director of the UK’s largest bookshop chain, Waterstone’s (sorry, but I am an apostrophe pedant), that he would be stocking Kindles in his stores from 25 October has already been met with outrage, confusion, acclaim and criticism by the reading, publishing and business communities. Mr Daunt’s decision may seem to sound a deathknell for the printed book – indeed, he is quoted as saying “Do we have an awful lot of books in our shops that don’t frankly sell?…Yes, and they actually shouldn’t be there. I do think the shops will have less books, but they will remain absolutely first and foremost physical bookshops.” – but this blog considers what options are open to Mr Daunt in embracing the world of independent publishers and their novels.

As the arrangement has thus far been described, one of the key additional services that Waterstones will provide is the ability for shop visitors to browse recommendations made by the shop’s staff, just as they do now, but on Kindles as well as in print. As Daunt puts it, “You are in a bookshop, you can pick up any of these books – you haven’t bought them yet – you can browse them. Until you leave the shop you don’t have to pay for them, and that same principle should apply to a physical device as well as a digital e-book.”

What isn’t clear is whether this browsing will be made available via the standard Kindle sampling technique as it stands on Amazon at the moment or whether, as many of us have done, you will be able to flick right through the book, possibly even to the end, engaging in a compact but complete browse-reading experience. Waterstone’s are doing what they can to enhance the experience of the shop as an environment in which to enjoy the experience of reading as well as shopping, by introducing more seats and the cafés, but what will they do to embrace, manage and promote the far greater sphere of published material available on Kindle as opposed to in print?

If Waterstone’s have made a truly open arrangement with Amazon in terms of allowing access to all their stock, then one strategy for independent publishers would seem to be to approach the Marketing Department at Waterstone’s, or indeed individual stores and store managers, just as publishing houses have done for years. There have been myths and tales long told of how much it Continue reading →

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Reading instead of writing: on the bookshelf @allonymbooks

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Once in a while, allonymbooks will round up some of the reading material that has been providing distraction from other (more lucrative) activities. The best of the magical realist novels will also go to the new webpage for the blog, drawing together a sort of ad hoc reference point for magical realist novels that don’t fall obviously into other genres. Suggestions for reading are always welcome.

This week on the Kindle:

Rivers of London by Ben Aaronovitch (Available at Amazon UK for Kindle and paperback and US apparently only in paperback as Midnight Riot)

This is a clever, fast-paced crime novel which might very precisely also be described as magical realism, if only because it juxtaposes very effectively the daily grind of the Metropolitan Police of London with a magical dimension in which extraordinary things occur. Our hero is Constable Peter Grant, whose brief interview with a ghostly witness to a murder results in him being apprenticed to a senior officer with magical insight and powers, within a Met that, at least at some quite senior levels, acknowledges the presence and influence of magic in the city. Aaronovitch weaves an almost geeky delight in the history of London, in this case focussing around the rivers that flow through it, with a clever plot that draws out very realistic aspects of Continue reading →

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Stumbling over the past: the Warsaw of Rising Up

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In this week’s blog, Evie Woolmore recalls how a weekend in Warsaw inspired a novel.

To arrive in Warsaw by train at the end of the last century was like waking up inside the memories of one of John Le Carre’s characters in Tinker, Tailor, Soldier, Spy. The train had cut a ponderous path through the Czech Republic, slowing but not stopping at tiny concrete stations on a single line track. Through the dirty windows I glimpsed slender, behatted men, always alone, pulling up the collars of their coats, turning a cold shoulder to onlookers as they lit their cigarettes, waiting, always waiting for something. At every border crossing I had been scrutinised by uniformed soldiers, moustachioed, bushy eyebrowed, curious about the British woman travelling alone through their country. The Iron Curtain had long been torn down but its shadow still seemed to fall, gauzy and grey.

It is not surprising I arrived in a contemplative frame of mind as the train pulled into the subterranean central station. When I emerged into the late October afternoon, I realised why Warsaw nestles shops and walkways beneath the streets – because even on a bright sunny day in autumn, the wind is brutal, scouring the plains all the way from Siberia, and whistling across the sheer glass facades of the endless modern buildings that dominate the modern Warsaw skyline. The roads seemed as wide as the buildings were high, perhaps echoing the Wisla River that cuts a swathe Continue reading →

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Launch of allonymbooks – The right words at the right time….

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And so, at long last, the first two novels from allonymbooks have become available on Amazon (UK, US and European sites)! Roll up, roll up for a wonderful read!

We are launching with two magical realist novels by Evie Woolmore  – Equilibrium and Rising Up  – and will follow up soon with the first of a young adult saga by Flora Chase, The Strattons. You can read more about Evie’s novels on the blog page for Evie Woolmore, and you can also hear audio samples from each book by the voiceover artist Kate Daubney, who has kindly recorded them so you can dip immediately into each novel. Continue reading →