Unknown's avatar

Author as genre?

This week allonymbooks author Evie Woolmore discusses the challenges of marketing across genres.

As I put the finishing touches to my new novel, The Salt Factory, and draw together the marketing plan to accompany its launch, I find myself facing once again that eternal dilemma: which categories to use on Amazon.

Fiction. Yes.

Now what?

In an interview with Diva magazine in 2011, author Sarah Winman was told by the interviewer that she was being described on the magazine’s cover as the new Sarah Waters. Winman’s reply? “Poor Sarah!…We’re very different. I don’t think I’ve earned the stripes to even be compared to her, quite frankly.” Winman’s modesty perhaps misses the point: when a generic label fails to be useful or available, an author name often stands in its stead. Yet which Waters was Winman to become? The “historical” novelist, the “gay” advocate, or the “supernatural thriller” writer, to name but three.

This is a tool that print publishers have used for years, describing an author as ‘the new’ somebody else. If you liked this, you’ll like that. It’s a testament to the old-water-in-new-bottles scenario that many feel print publishing has become over-reliant on, but it is also a mark of how little genuine development there has been that no one has yet come up with an innovative way for authors to market themselves differently.

I have blogged before about how rejections of my books by print publishers have generally concerned their perceived difficulty in finding a marketing pigeonhole for my type of novels. But if someone had actually asked me, I would have told them that if they liked Erin Morgenstern and Carlos Ruiz Zafón, then they would like my novels too. It’s a difficult thing to admit that one’s novel is bouncing off other people’s walls, when one of the things I know sets my books apart is the sheer originality of the ideas. But I can say with certainty that if you loved the imaginative possibilities of The Night Circus then you’ll love those same qualities in Equilibrium and The Salt Factory. If you think Zafón has captured the magical, mystical possibilities of Barcelona beautifully then you’ll find my evocations of the slip in time between contemporary and wartime Warsaw in Rising Up to be equally vivid and engaging.

I can say these things not because I copied what those writers did, because I didn’t. But  what I do have in common with them is a desire and an interest in using fiction to bend reality just a little bit to see what might be just beyond the boundaries of perception. I am nodding when I read them, out of admiration as a reader and out of understanding as a writer. You might no more describe Zafón or Morgenstern as science fiction or fantasy as you would an Evie Woolmore novel, but what are the alternatives? Indeed Amazon categorises The Night Circus as contemporary fantasy. But that category is so big that it also includes Ben Aaronovitch’s magic crime procedurals and Margaret Atwood’s The Handmaid’s Tale as well as various vampire and imagined worlds novels.

Zafón himself considered this issue in a Q&A about the creation of The Shadow of the Wind, where he says “it is a story that is made of many stories; it’s a story that combines humour, it combines mystery, it combines a love story, it combines historical fiction – it combines many different genres, to create a new one, a new genre, a hybrid that does all those things as well.”

Unfortunately he doesn’t give that genre a name.

Perhaps there is something in reversing the process and  ruling genres out, rather than in. In what seemed at first a daring idea, I began to consider whether putting my novels in the Historical Fiction category really was the best thing to do. Certainly they all have historical settings, but then I began to wonder what sets one historical novel apart from another. And what do they all have in common? Historical authenticity seems an essential quality in a historical novel, and the recent trend towards the novelisation of historical figures (such as Hilary Mantel’s trilogy) is one of many narrow trends within a genre that might otherwise be seen as relatively homogenous. Authenticity is certainly important to me, and I do a lot of research to make sure that settings are accurate, but am I contributing something new to the genre of historical fiction? No, probably not. Because what I am contributing is nothing to do with the historical aspect. And so, by way of an experiment, I am relocating my novels from historical fiction to historical fantasy, because I am, like Zafón and Morgenstern and Aaronovitch and Attwood, trying to say something new in fantasy.

I should like one day not to be the new Sarah Waters or the new Erin Morgenstern or even a other-gendered reincarnation of Zafón, but to be the only Evie Woolmore. My books are recognisably a genre in themselves, historical fiction infused with an otherworldly setting, worlds where the boundaries are blurred and things are not quite what they seem. But for now, my readers will be able to find my books under the big and welcoming umbrella of fantasy, where minds are open to distinctive voices saying interesting things.

Unknown's avatar

Indie Book Reviews (4)

This week Evie Woolmore reviews the second in Tahlia Newland’s Diamond Peak series, and a cold war thriller by Helena Halme.

Stalking Shadows by Tahlia Newland (Amazon UK and Amazon US)

This second volume in Tahlia Newland’s YA series picks up just where the first volume, A Lethal Inheritance, finishes. Ariel has barely begun her journey to rescue her mother and she has already faced both the darkest of foes and her own internal doubts and fears. Following a fierce battle, she has barely time to regroup before she and Nick, her companion and would-be boyfriend must set off again on this, the next stage of their journey. Continue reading

Unknown's avatar

Indie Book Reviews (3): British Indie Authors (1)

This week Evie Woolmore flies the flag by reviewing books by three British (or British-born) indie authors.

Dogtooth Chronicals by Kirsty Fox

Despite its stark quasi-apocalyptic backdrop, Dogtooth Chronicals is in many ways a love letter. It is a saga, a fantasy/nightmare, an epic multi-dimensional, multi-narrative prophecy, and it is long. But – and perhaps this is where being a British reader reviewing a British novel really shows – it is truly a love letter to the cities, landscape and weather of Britain.

The novel is woven together from the first person narratives of a diverse and distinctive cast of characters whose lives individually and together are chronicled before, during and after a dramatic and world-changing weather event. That is to over-simplify the plot, for if it is a dramatically compelling portrait of how people survive in the most desperate circumstances, it is also an analysis of what parts of themselves are preserved and what parts are given up when people’s lives change beyond anticipation. Each of the characters is bearing the complexities of their past in some way, which will propel some forward and which others will finally be able to surrender.
It is far too complex a novel to discuss in a short review, and certainly some readers may be put off by the novel’s sheer length. For this reviewer, the opening section before The Weathers was Continue reading
Unknown's avatar

Indie Publishing: A Study in Modern Manners?

One of the themes of Evie Woolmore’s novel Equilibrium is the breaking down of boundaries, particularly social ones. In the novel, whose Edwardian setting reflects the very great tension between the public and the private, not only does Martha masquerade publicly in very few clothes as an inviting spirit from the other world, but the spirits themselves abandon appropriate privacies to speak their secrets directly. More than one character ‘says something they shouldn’t’ and the blurring of upstairs and downstairs, the movement of protagonists between front of house and back and between class environments fragments the natural order, and the proper codes of behaviour.

In an era of social media, we are constantly examining and questioning what those codes are, and in a climate of free speech and the ubiquitous mobile phone, the concept of privacy seems increasingly fragile. We know the details of countless strangers’ private lives, we could see the Duchess of Cambridge’s baby bump if we chose, and we can watch Oscar Pistorius cry in court. But the column this week is going to discuss three instances of how fragmentation of definitions of ‘appropriate behaviour’ has impacted indie publishing.

Twitter is constantly under scrutiny for the role it plays in freedom of speech, but an aspect of it which has become Continue reading

Unknown's avatar

Equilibrium by Evie Woolmore: Review by the Historical Novel Society

allonymbooks is delighted to announce that Evie Woolmore‘s historical magical realist novel Equilibrium has just been reviewed in the Indie section of the Historical Novel Society:

“Equilibrium” is an evocative tale of two sisters – Epiphany and Martha – who are mediums performing on stage in London in the early 1900s. Lady Adelia Lyward sees the performance and wants Epiphany to give her a private reading in order to learn the truth about her brother’s death – not knowing that the sisters have a previous connection to her household: Martha was a housemaid to the Lyward’s two years previous. She had a child by Adelia’s husband, Lord Rafe Lyward, left the household in disgrace, gave her child away and attempted suicide. She knows there’s more to the Lyward household than meets the eye.

“Equilibrium” starts slowly, but the mystery surrounding Adelia’s brother’s death is skillfully revealed. I would like to have seen the historical elements of the story more strongly developed and expanded – not just the social changes in England during this period but also a clearer picture of the experiences Adelia’s brother had during the Boer War. But the story is rich in complex characters just the same, and the character of Epiphany gives the story a calm and delicate reality as the plot unfolds. I recommend “Equilibrium” to readers who enjoy historical fiction with spiritualist influences.

Equilibrium is available for Kindle from Amazon UK or US

Unknown's avatar

Joining the reviewers: a bit of give and take

In this week’s blog, Evie Woolmore discusses her decision to join Awesome Indies as a reviewer.

In the last blog of 2012, it was noted that I had exchanged one of my books, Equilibrium, for review with Tahlia Newland, author of Lethal Inheritance. It was an interesting experience, knowing that I was going to get a thoughtful review from someone who genuinely cared about providing an opinion – not unlike the editorial experiences I have had as an author, and that I have provided in my other professional lives. The blog suggested that the exchange aspect was not part of the rules of the new game, particularly not for the other reviewer. But it got me thinking.

What if – in this raw, still evolving world of indie publishing – I could consciously participate not in making rules as such, but in establishing a community of indie writers who – rather than waiting for print publishing reviewers to review our work – collectively contribute to establishing a strong, credible review culture of our own work that promotes quality.

Admittedly, there are some who will think that getting indie writers to review other indie writers is like asking British newspapers to regulate themselves. Pointless, and unlikely to contribute to a raising of standards. But that is to make a few assumptions that I think we can challenge.

1. Indie writers will always scratch each other’s backs, giving flattering reviews in exchange for flattering reviews. Yes, some people operate on that basis. Let’s not lie about it, let’s not pretend it isn’t true. Follow me, I’ll follow you; praise my book, I’ll praise yours. Even print-published writers have been going to extraordinary lengths to promote Continue reading

Unknown's avatar

The Story So Far…

The last few months since the first allonymbooks blog was published has been a period of slow but distinctive change in the arena of independently published books. British book chain Waterstones have embraced the technological shifts by stocking Kindles in their stores, though still show no sign of having the capacity to embrace the indie book market. A leading British newspaper, The Guardian, has begun to publish reviews of indie books, though some work is still to be done by them to define how they can most effectively explore that category of published material without getting ensnared in some preconceptions about the quality and content of the books they will be reviewing.

And allonymbooks has become part of an ever-expanding debate about quality, process, benefits, pricing and promotion of indie books, joining with other authors to challenge assumptions about how these books and their authors should be received and considered by the readership and the publishing marketplace.

So what have we learned?

All fur coat and no undergarments?

A non-publishing acquaintance said the other day they were in awe of how much wordage allonymbooks had generated in the process of publishing and promoting Evie Woolmore’s books. On the contrary, however, in terms of the unfettered stream of tweets and posts emitted by other authors, allonymbooks has been rather mute in comparison, Continue reading

Unknown's avatar

Equilibrium by Evie Woolmore: an epitomising epigraph

This week, allonymbooks author Evie Woolmore discusses the background to her novel Equilibrium.

After reading the comments which followed Dan Holloway’s recent discussion of effective ways to promote independently published novels, where it was suggested that authors could use the first 100 words of their books as a promotional tool, I considered using this blog entry to explore this approach. So here they are, around one hundred words from the start of my novel Equilibrium.

May 1903. There is surely no more fitting place for a disgraced housemaid to take her life than on the hidden stairs that slide beneath the Wapping wharves into the Thames. Out of sight they plunge into the lower reaches of the river, flights of stone and wood that at low tide lead to quiet shores but, when the business of the river is in full flow, pass utterly unseen beneath significant exchanges played out on grand piles above. The tide is on the turn but Martha cannot see that in the darkness. What she sees is the detritus of a day’s unloading as it smacks and scrapes in waves against the warehouse walls… 

But  then it occurred to me that if an effective sample is intended to provide a good flavour of the book, then is it really possible to do that with just the first 100 words? Or any 100 words? After all, did you ever see a film trailer that only showed the title sequence? Did you ever go into a bookshop and just read the first paragraph of a book before buying it?

One solution could be to bring together several 100 word extracts from throughout the book – perhaps half a dozen – rather in the style of a trailer, though hopefully not a selection that either leaves you not bothering to go on to read the book, or leaves you knowing how it ends. But as I was leafing through the Continue reading

Unknown's avatar

Life after death: science vs. faith

This week’s news about Harvard neurosurgeon Dr Eben Alexander III‘s near-death experience during a meningitis-induced coma has re-energised the debate about what light science can shed on questions about the afterlife. This divisive issue has generated a considerable body of scholarly and non-fiction writing for over a century, exploring the differences between scientific and divine truth, and the possibility of using science to prove definitively whether or not a form of life or consciousness exists after death. From the philosophical rationalisations of Richard Dawkins to the direct challenge by physicist Simon Singh to the television psychic Sally Morgan to undergo a scientific test under laboratory conditions to prove her ability, the burden has remained with believers and practitioners of the paranormal possibilities to provide indisputable scientific evidence of their position. Several institutions are engaged in the disproof from the scientific angle, including James Randi’s Educational Foundation, whose mission is to “help people defend themselves from paranormal and pseudoscientific claims”, while in the UK one of Britain’s leading psychologists, Professor Chris French, is a leading figure in a larger skeptical movement who have proposed that a very simple test would be able to prove one way or the other if psychics are genuinely speaking to the spirits of those who have died.

Cynics have been quick to note that Dr Alexander has a recently published book to promote which not only details his experiences, but also no doubt provides more scientific detail about how he drew the conclusion that what he had seen was genuine and not a product of brain chemistry, a topic on which he is an acknowledged professional expert. Dr Alexander explains: “There is no scientific explanation for the fact that while my body lay in coma, my mind—my conscious, inner self—was alive and well. While the neurons of my cortex were stunned to complete inactivity by the Continue reading

Unknown's avatar

Stumbling over the past: the Warsaw of Rising Up

In this week’s blog, Evie Woolmore recalls how a weekend in Warsaw inspired a novel.

To arrive in Warsaw by train at the end of the last century was like waking up inside the memories of one of John Le Carre’s characters in Tinker, Tailor, Soldier, Spy. The train had cut a ponderous path through the Czech Republic, slowing but not stopping at tiny concrete stations on a single line track. Through the dirty windows I glimpsed slender, behatted men, always alone, pulling up the collars of their coats, turning a cold shoulder to onlookers as they lit their cigarettes, waiting, always waiting for something. At every border crossing I had been scrutinised by uniformed soldiers, moustachioed, bushy eyebrowed, curious about the British woman travelling alone through their country. The Iron Curtain had long been torn down but its shadow still seemed to fall, gauzy and grey.

It is not surprising I arrived in a contemplative frame of mind as the train pulled into the subterranean central station. When I emerged into the late October afternoon, I realised why Warsaw nestles shops and walkways beneath the streets – because even on a bright sunny day in autumn, the wind is brutal, scouring the plains all the way from Siberia, and whistling across the sheer glass facades of the endless modern buildings that dominate the modern Warsaw skyline. The roads seemed as wide as the buildings were high, perhaps echoing the Wisla River that cuts a swathe Continue reading